Keyword: market signaling
Faking It (9/26/2011)
Scarcity value does not depend on technical competence but scarcity itself.
Keywords: branding, counterfeit, external benefit, free ride, information, market signaling, scarcity, shadow branding
May the Best Brand Win! (11/9/2001)
Because well-known brands can signal quality and integrity amid consumer ignorance, brands could stabilize market share and enhance brand-owners' ability to charge premium prices.
Keywords: advertising, brands, dot-coms, market signaling, reputation, Starbucks
Mistaken Identity (2/2/2000)
A mistaken identity can confer temporary competitive advantage to a business because of insufficient information on the part of naïve customers.
Keywords: call forwarding, capacity, florists, identity, market signaling, property, theft, yellow pages
The Market Role of Information (7/7/2006)
Information or the lack of it may make or break a market.
Keywords: adverse selection, Asymmetric information, auction, efficiency, free trials, insurance, market signaling, quality, risk, warranty